Are you marketing to potential tenants?
Is your building being advertised to the right businesses? High quality marketing materials can bring in quality tenants for your property. An effective marketing mix of a high quality brochure, visible signage and an online presence can help to fill vacancies.
- Brochure. A high quality, professionally designed brochure can push clients from “just considering” to picking up the phone and enquiring about the space. Quality photos with an easy-to-read layout will entice potential lessees into considering your building as a final candidate.
- Signage. Visible and high quality signage is focused on showing the passing traffic whether space is available for lease or sale, what type of space it is, and giving a contact phone number. Other agents that focus on their names, titles and logos are more interested in advertising their own business rather than your space. Be sure that the signage in front of your building advertises your vacancies and not a commercial real estate agent.
- Online databases. More and more people are searching online than ever before. Not only will your listing be on the top commercial real estate databases, it will also be listed on databases that business professionals can access directly.
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5 Tips to Lowering Vacancies in your Property
- Knowing your market
- Understanding tenant needs
- Winning first impressions
- Attracting quality tenants
- Finding a commercial real estate agent
